Nirupama Prakash
SEO and Performance Marketing Specialist Nirupama Prakash
As an SEO and performance marketing specialist, I help small businesses generate qualified leads through structured search strategy, paid advertising, and accurate conversion tracking.
I focus on improving search visibility, ad performance, and data clarity so marketing decisions are based on measurable results — not assumptions or vanity metrics.
SEO (Search Intent–Focused)
I work on keyword intent mapping, on-page optimisation, and technical SEO foundations to improve qualified organic traffic and consistent enquiries.
Performance Marketing
I plan and manage Google and Meta ad campaigns with a focus on conversion efficiency, budget control, and ongoing performance optimisation.
Tracking & Analytics Setup
I set up and validate conversion tracking using GA4 and Google Tag Manager to ensure results are measured accurately and reliably.
Who I Typically Work With
Most of my work is with small and early-stage businesses that already offer a solid product or service but struggle to generate consistent enquiries.
Service-based and local businesses
Consultants, professionals, and solo founders
Businesses running ads or SEO without clear conversion data
How I Work
I follow a structured, practical workflow instead of fixed packages.
Review the business model and current marketing setup
Identify high-intent search and paid opportunities
Implement with clear success metrics
Monitor performance and make data-driven adjustments
You’ll always know what is being worked on and what impact it’s having.
Proven Work. Measurable Results.
Work & Experience
My experience includes hands-on SEO and performance marketing projects completed through training, personal projects, and early client work.
Case studies are documented with real context and are shared transparently as projects progress.
Tools & Platforms
Clarity Before Action.
Discuss Your Current Setup
If you want a clear assessment of what’s working, what isn’t, and what to fix first, we can start with a conversation.
Services
My services are focused on execution, measurement, and continuous improvement — not generic digital marketing packages.
SEO for Lead Generation
This service is designed for businesses that want organic traffic aligned with actual demand.
→ Keyword and intent analysis
→ On-page SEO implementation
→ Technical SEO checks and fixes
→ Local SEO optimisation
→ Monitoring via GSC and GA4
Performance Marketing
Campaigns are structured around conversions, not impressions or reach.
→ Account and campaign setup
→ Conversion tracking validation
→ Keyword and audience testing
→ Budget and performance optimization
→Monitoring and reporting
Analytics & Conversion
Accurate tracking is the foundation of any performance work.
→ GA4 property setup
→ Google Tag Manager
→ Conversion events configuration
→ Data validation and basic reporting
About
I’m a freelance SEO and performance marketer working with small businesses to bring structure and clarity to their digital marketing efforts. I focus on understanding intent, tracking behaviour accurately, and improving outcomes step by step rather than relying on shortcuts.
The focus is on attracting users who are more likely to enquire, not just increasing traffic numbers.
Contact
Kerala